What is your barbershop or salon website worth?

People searching for a haircut want to see your work, your prices and an open slot. If your site loads slowly or the Book button does nothing, they're one tap away from the next shop. A regular client is worth far more than one cut.

A typical barbershop or salon website brings in about $3,564 a month in new customers. Keeping it running starts at $49 a month.

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Barber scissors, straight razor, comb, shaving brush and a smartphone on a mint green background

The math: what your barbershop or salon website earns

Start with industry averages, then change any number to match your business. Everything recalculates as you type.

Local searches a month
% who reach your site (528 visits)
% of visitors who become customers
First purchase ($): average first cut or service

What your website earns for you (not what we charge)

New customer revenue, per month: $3,564
At risk for each day it's down: $119
New customer revenue, per year: $42,768

Keeping it running costs from $49 a month, hosting included.

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Where these numbers come from

Searches are a rounded monthly estimate for a mid-size US metro (about 500,000 people). "Reach your site" assumes you appear in the top three local results, which take most clicks. Close rates and first-purchase values are conservative industry averages. The total counts first purchases only: repeat customers, referrals and reviews are extra, so your real number is usually higher.

What goes wrong on barbershop or salon websites

Booking button stops working

Booksy, Square or Fresha embeds break after updates and nobody notices for weeks.

Photo-heavy pages

Portfolio pages full of photos load slowly on phones unless images are handled.

Nobody to call

Most shops don't have a tech person. When the site breaks, it stays broken.

Website maintenance for barbershops and salons, done for you

No IT team? That's the point. We host your site, update it every week, back it up every day and watch it around the clock. On top of that, for barbershops and salons we check:

Booksy, Square or Fresha button checked after every update
Portfolio photo handling for speed on Growth plans
SSL, backups and security handled
A real person to message when something looks wrong

Get a quote for your barbershop or salon site

$49/mo for one site, hosting included, and less per site from three sites. Compare plans

No-downtime move
Your current site stays live until the new one checks out.
Fixes included
If an update breaks something, we roll it back and fix it.
No long contract
Monthly plans cancel with 30 days' notice.
Your site, always
Leave anytime and we hand you a full backup.

Switching hosts? See how we move your site or how we compare to other hosts.

Questions from barbershops and salons

The monthly number isn't huge. Is this worth it?

It only counts first visits. A regular who comes back every four weeks is worth over $500 a year, so each lost booking costs more than it looks.

We book through Booksy or Square. Do we still need a website?

Those apps are great for booking, but your own site is what shows up in search and builds trust. We check your Book button after every update so the two stay linked.

Can you host a simple one-page site?

Yes. Small sites are the easiest to look after and fit the Essential plan.